Rehab Greetings?

On a recently discovered marketing blog that I will be reading more often, Nomadishere comments on Hallmark Greeting Cards attempts to make a few sheckles from the misery, pain and suffering that are addiction.

But since the treatment centers have been doing it themselves for years (1-800-Cocaine late night TV ads, Betty Ford Alumni t-shirts and hats are at the innocent end of the spectrum), Hallmark is actually quite late to the Addiction Sells party…

The story:

Hallmark Tries to Capatilize on Drug Addiction, Cancer and Other Hardships

The response:

Is Hallmark really any different than the 12 Step groups and their “cute” slogans?

~ by 1addicthelping on February 23, 2007.